Founded
Company profile
We started in 2014 with a simple idea: fewer paints, clearer advice, and finishes that last through heat, dust, and monsoon rain.
Founded
Paint shops
Cities
Main colours
Interior wall paints, exterior wall paints, wood finishes, primers, putty, and waterproofing. Retail products go to homes and dealers. Industrial products go to contractors and site teams.
We keep a smaller range so shops can stock it. We train painters on prep and colour matching. We waterproof in layers, then test. And we tell you what will go on the wall before the job starts.
Head office in Mumbai, with mixing and dispatch in Chennai, Bengaluru, and Delhi NCR. Most dealers can mix your colour while you wait.